Marketing Your Practice: Strategic Position & Target Market

When I taught practice management in schools, I always used to say this is the most important class in the school (which few students actually believed until they were out in the real world). And if that was the most important course in the program, the classes on marketing were the most important classes in the course AND the program. The most important aspect of a successful practice is getting patients in the door. This and our next course will take a close look at marketing. In this first course on marketing, we will discuss our strategic position, in other words, what makes it different, our target market, risks of various approaches, and other more theoretical aspects of marketing. We will make important decisions and lay the foundation for successful practice marketing. Don’t miss this crucial webinar for practice success.

This course is part of an ongoing series of classes in our Mastering Business for Acupuncturists series which looks at business, practice, and marketing with an emphasis on helping acupuncturists become as successful as possible. When one of is more successful, we are all more successful and our profession benefits…

This course will be presented as a live webinar on Sunday, November 1, 2026 from 1 to 4pm pst.

Hosted By

The course will be hosted on Net of Knowledge. You will be given access to the event on Net of Knowledge before the start date. Once your event access has been added you will receive an email letting you know. When you register here, we will pass on your name, email address and country to Net of Knowledge in order to register you for the event.

Course Goals

A participant in this course will be able to:

1. Develop a strategic position for marketing
2. Based on the strategic position, determine the appropriate target market
3. Assess marketing risks in specific strategic positions and markets
4. Understand other basics of marketing

This is California Acupuncture Board (CAB) Category 2 live education course. For NCCAOM, this course is a Coursework in Professional Enhancement (CW-PE) PDA. This course is pending approval by the California Acupuncture Board and NCCAOM for 3 hours of continuing education and PDAs. For further information, please contact Integrative Medicine Council, CAB CEU Provider #1349, NCCAOM PDA Provider #166669, at DrGreg@integrativemedicinecouncil.org or (619) 881-0029.

Refund Policy: A refund request can be made up to seven days before the scheduled webinar and a full refund will be offered. Within a week of the seminar, cancellations will refund half the cost of the webinar.

Picture Attribution

Image by Megan Rexazin Conde from Pixabay